This episode of That Podcast Exchange explores the evolution of podcasting from its audio-only roots to a more visual and audio medium. Hosted by Miko Santos, the show delves into how the industry is adapting to meet the changing expectations of audiences who now prefer the option to listen or watch podcasts with 2017 Podcast hall of Fame Rob Greenlee . Featuring insights from a podcast industry expert, the episode offers valuable information and advice for early-stage podcasters and service providers to navigate the latest trends and opportunities in the field.
If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!
In this episode, we cover:
[00:00:30] Podcasting industry changes.
[00:04:54] Podcasting evolving into video integration.
[00:12:15] AI and automation in podcasting.
[00:13:30] AI-generated content in podcasting.
[00:18:14] Authenticity in AI content.
[00:23:51] The future of podcasting.
[00:25:40] The future of content creation.
About the Guest
He is the founder and host of Spoken Life Media and the Spoken Life Show - RobGreenlee.com. He is also the creator and host of Live “Podcast Tips with Rob Greenlee,” Co-Host of Live "NewMediaShow.com, Host of Trust Factor, and Co-founder and advisor to PodcastEZ.com.
He is the former SVP of Content and Partnerships at Podbean.com and the VP of Podcast Content and Partnerships at Liberated Syndication (Libsyn.com & Advertisecast). He is a well-known public speaker, evangelist, technologist, and trainer for podcasting globally.
He is also a former member of the Founding Board of Governors and former Chairperson of The Podcast Academy (Ambies.com Awards). In 2017, he was inducted into the Podcast Hall of Fame and is on the Induction Committee for the 8-year-old Podcast Hall of Fame, https://PodcastHOF.com
He is also a former VP at Voxnext’s Spreaker.com, EVP/CTO at PodcastOne.com, and Podcast Content and Business Manager at Microsoft Zune, Xbox, and Windows Phone.
In 1999, he started on local radio as a WebTalk World Radio Show host and expanded into national syndication plus XM satellite radio. Then, he was part of the founding group that started podcasting on Sept 15, 2004.
He is a former basketball player at Pacific Lutheran University, where he earned a Bachelor of Business Administration (BBA) degree with a Concentration in Marketing. He is also a Guinness Book of World Records holder for building the World's Largest Glass of Orange Juice for the State of Florida.
Detailed Synopsis
The podcast industry is currently experiencing a significant shift towards integrating video content alongside traditional audio content. As discussed in the podcast episode, there is a growing trend where audiences are increasingly seeking visual and audio experiences in their podcast consumption. This shift harkens back to the early days of podcasting when video was a prominent medium alongside audio.
The inclusion of video content in podcasts is a response to changing audience preferences and expectations. Platforms like YouTube have introduced podcast playlists and are encouraging creators to transition to video content. This move has influenced the perception of podcasting as a visual and audio medium, offering audiences the option to listen or watch content. The industry is adapting to this change by exploring the potential of video in podcasting and making adjustments to cater to evolving audience preferences.
The rise of video content in podcasts is not only changing the way content is consumed but also impacting the podcasting landscape. Creators are now considering the benefits of incorporating video elements into their shows to attract a wider audience and enhance engagement. The podcast industry is witnessing a shift where video creators are becoming dominant, creating video programs that are then distributed as audio podcasts as well.
Overall, the integration of video content in podcasts represents a significant evolution in the industry. It opens up new possibilities for creators to engage with their audience in different ways and provides listeners with a more immersive and interactive podcasting experience. As the industry continues to embrace this shift towards video content, podcasters and producers are encouraged to explore the potential of incorporating visual elements into their shows to stay relevant and meet the changing demands of their audience.
The use of AI in podcasting raises ethical considerations, especially in terms of authenticity and trust with the audience. In the podcast episode, Rob Greenlee discusses the potential impact of AI on podcasting and highlights the importance of maintaining authenticity in content creation. He mentions that while certain uses of AI, such as editing tools for streamlining processes, noise reduction, and content clipping, may not necessarily need to be disclosed, creating an entire show with AI-generated content raises different ethical considerations.
Rob emphasizes the importance of distinguishing between content created by humans and content generated solely by AI. He mentions that there may be a division in the market where authentic, human-to-human content is valued for its uniqueness and trustworthiness. As AI technology advances, there is a risk of content creators using AI to clone voices or create entire shows, blurring the line between what is real and what is artificially generated.
The ethical considerations surrounding the use of AI in podcasting extend to issues of transparency, credibility, and audience trust. As AI technology becomes more sophisticated, there is a need for content creators to be transparent about the use of AI in their shows to maintain trust with their audience. Failure to disclose the use of AI in content creation could lead to a loss of credibility and authenticity, ultimately impacting the relationship between podcasters and their listeners.
Overall, the discussion in the podcast episode highlights the importance of balancing the benefits of AI technology in podcasting with the ethical considerations of maintaining authenticity and trust with the audience. Content creators must navigate these ethical considerations carefully to ensure that their use of AI enhances the listener experience without compromising the integrity of their content.
One of the key trends discussed in the podcast episode is the shift towards video content dominating the podcasting industry, with audio content taking on a supportive role. Rob Greenlee, a podcasting expert, highlighted the increasing importance of video in the podcasting landscape. He mentioned that the industry is grappling with the entry of video content and the changing expectations of audiences who now prefer the option to listen or watch podcasts.
The podcasting industry has traditionally been focused on audio content, but with platforms like YouTube introducing podcast playlists and encouraging creators to transition to video content, the perception of podcasting as a visual and audio medium is gaining traction. This trend is a throwback to the early days of podcasting when both audio and video were integral to the medium.
As video content becomes more prominent in podcasting, creators are exploring ways to leverage the benefits of visual storytelling. While certain shows may be better suited for video, others may thrive in an audio-only format. However, the industry is witnessing a shift where video creators are increasingly dominating the podcasting space, creating video programs and repurposing them as audio podcasts.
The rise of video content in podcasting signifies a significant evolution in the industry's content creation and consumption patterns. As video takes center stage, audio content is expected to play a complementary and supportive role, catering to specific formats like storytelling, true crime, comedy podcasts, and audio books that excel in an audio-only format.
Overall, the trend towards video content dominating podcasting reflects the changing preferences of audiences and the industry's adaptation to meet these evolving demands. Creators and producers are navigating this shift by embracing video content while recognizing the unique strengths and opportunities that audio content continues to offer in the podcasting landscape.
Connect with Rob Greenlee
Resources and links mentioned in this Episode
Subscribe to our Podwires Newsletter, by clicking here
Do you require a job posting? or Join us at Podwires Marketplace. if you're an independent podcast producer looking to show off your abilities.
Visit our audio version of the podcast here
If you are an independent podcast producer,? Join the Podwires Slack community to connect with other podcasters and service providers.
🚀 Tools and Services I recommended:
🎥 My favourite tagging, channel growth, and management tool for YouTubers
► Download TubeBuddy Free Today! ➜ https://bit.ly/Tubebuddy-realmikosantos
► Download VidIQ ➜ https://bit.ly/vidIQ-realmikosantos
► Inside Youtube Creators : https://bit.ly/youtubecreators
🎵Where do we find our music : Epidemic Sound
➜ https://bit.ly/epidemicsound-realmikosantos
🎙️ Our Remote Recording Software: Zencastr
➜ https://bit.ly/Zencastr-realmikosantos
📼 Our Podcast Apps are using
Transistor FM – https://transistor.fm/?via=realmikosantos
Captivate FM - https://www.captivate.fm/signup?ref=realmikosantos
Fiverr - https://bit.ly/Fiverr-realmikosantos
Canva - https://partner.canva.com/realmikosantos
Headliner - https://bit.ly/Headliner-realmikosantos
✅ For sponsorship, product reviews, and collaboration, you can email me here: at editor@podwires.com
📮 Want to send Something? Suite 533 Shop 2016 219 Montague Road SOUTH AUSTRALIA 5098 AUSTRALIA
Support the Show
💌 If you find my content helpful, become a supporter, click here
More About That Podcast Exchange:
This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.
DISCLAIMER This description includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the channel which allows us to make more videos like this. Thanks in advance!
More on Kangaroofern Media Lab
That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.
Podwires Daily - for providing news about audio trends and podcasts.
Send press releases to editor@podwires.com. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.
Share this post